Website/software localization is the process of adapting a website or software application to meet the language, cultural, and functional requirements of a specific target market. It involves translating content and user interface elements, adjusting design and layout to fit local preferences, and ensuring that the application is compliant with local laws and regulations. Website/software localization is critical for reaching global audiences and increasing user adoption and satisfaction. It requires a deep understanding of the target market and cultural norms and often involves working with local translators and testers to ensure that the application meets local requirements.