Trans-creation is the process of adapting a message or content from one language to another while maintaining its intent, context, and tone. Unlike translation, which focuses on converting words from one language to another, trans-creation involves recreating the message in a way that resonates with the target audience’s cultural and linguistic nuances. It may involve adapting humor, idioms, or cultural references, and it often requires a deep understanding of both the source and target cultures. Trans-creation is commonly used in marketing and advertising campaigns to create messages that resonate with global audiences while maintaining the brand’s identity and voice.